Marketing. Chapter 1 - Introduction to Article Marketing

Article Marketing is essentially writing and distributing short articles to a variety of outlets, including article directories, forums, and newsletter publishers. Article marketing is one of the most effective types of marketing that one can do - it is also one of the least expensive ways to market a business. In fact, it can even be free, costing you nothing more than your time.

There are many benefits to article marketing. Because articles become viral, your message literally travels far and wide, increasing traffic to your website. If you have an opt-in form on your website, some of this traffic can be converted into subscribers, allowing you to build your list.

Article marketing can also be used to make sales and to build credibility. For example, you can use article marketing to promote an affiliate product. How would you do this? Lets say that your online business focuses on the topic of weight loss.
First, you need to find a good weight loss eBook that has an affiliate program. You can find many excellent eBooks that have affiliate programs on ClickBank. Just search "weight loss" on ClickBank to find many great weight loss eBooks with affiliate programs.

Now, to promote this affiliate product, you would write a weight loss article that is closely related to this affiliate product - but you don't want to necessarily advertise the product in the article.
Instead, you want your article to address a problem that the affiliate product can help to solve - without mentioning the product. The article should be no more than 750 words and should have a compelling title.
You also want to make sure you add a popular keyword related to weight loss several times throughout your article. This will help it rank better in the search engines. To determine a good keyword, I suggest you use a keyword popularity tool.

Here are two good, free keyword popularity tools:
1. http://www·freekeywords·wordtracker·com
If you find results >200 (but not really large), then that should
be a good keyword/keyword phrase to use throughout your article.
2. http://www·vretoolbar·com/keywords/

If you find results between 10,000-100,000, then that should be a good keyword/keyword phrase to use throughout your article. You can use one of the keyword popularity tools to double check good keyword results from the other keyword popularity tool. You should add your keyword/keyword phrase in your article's title and at least 6 times throughout your article.

So, you now have your weight loss article written. How do you get readers of your article to then see and possibly buy your related affiliate product? Well, at the bottom of your article, you would include an author's resource box. This is basically a block of text, made up of one paragraph that is anywhere from five to seven lines long. In this paragraph, you might say something like this:

John Doe is a weight loss expert who has helped hundreds of people get and keep weight off. You can find more valuable weight loss information and help at his website, John Doe's Weight Loss Secrets, located at http://www·johndoe·com/weightloss·html.

Home

eBook	Marketing Profits


Table of Contents Chapter 1 Useful links Job Search Websites Employers Jobs CNA Jobs in GA College Art Association Jobs Disney World Jobs Average Salary Jobs Jobs Positions Construction Jobs in AZ Jobs Recruitment Agencies Security Jobs in MD Jobs Seeker Jobs Career Opportunities North West Jobs LPN Travel Nursing Jobs Top 10 Most Dangerous Jobs	Chapter 1 - Introduction to Article Marketing Article Marketing is essentially writing and distributing short articles to a variety of outlets, including article directories, forums, and newsletter publishers. Article marketing is one of the most effective types of marketing that one can do - it is also one of the least expensive ways to market a business. In fact, it can even be free, costing you nothing more than your time. There are many benefits to article marketing. Because articles become viral, your message literally travels far and wide, increasing traffic to your website. If you have an opt-in form on your website, some of this traffic can be converted into subscribers, allowing you to build your list. Article marketing can also be used to make sales and to build credibility. For example, you can use article marketing to promote an affiliate product. How would you do this? Lets say that your online business focuses on the topic of weight loss. First, you need to find a good weight loss eBook that has an affiliate program. You can find many excellent eBooks that have affiliate programs on ClickBank. Just search "weight loss" on ClickBank to find many great weight loss eBooks with affiliate programs. Now, to promote this affiliate product, you would write a weight loss article that is closely related to this affiliate product - but you don't want to necessarily advertise the product in the article. Instead, you want your article to address a problem that the affiliate product can help to solve - without mentioning the product. The article should be no more than 750 words and should have a compelling title. You also want to make sure you add a popular keyword related to weight loss several times throughout your article. This will help it rank better in the search engines. To determine a good keyword, I suggest you use a keyword popularity tool. Here are two good, free keyword popularity tools: 1. http://www·freekeywords·wordtracker·com If you find results >200 (but not really large), then that should be a good keyword/keyword phrase to use throughout your article. 2. http://www·vretoolbar·com/keywords/ If you find results between 10,000-100,000, then that should be a good keyword/keyword phrase to use throughout your article. You can use one of the keyword popularity tools to double check good keyword results from the other keyword popularity tool. You should add your keyword/keyword phrase in your article's title and at least 6 times throughout your article. So, you now have your weight loss article written. How do you get readers of your article to then see and possibly buy your related affiliate product? Well, at the bottom of your article, you would include an author's resource box. This is basically a block of text, made up of one paragraph that is anywhere from five to seven lines long. In this paragraph, you might say something like this: John Doe is a weight loss expert who has helped hundreds of people get and keep weight off. You can find more valuable weight loss information and help at his website, John Doe's Weight Loss Secrets, located at http://www·johndoe·com/weightloss·html. back to top Next page
© 2008